One of the relatively new kids on the sporting block is Physical Literacy. The Australian Government through Sports Australia recently released the Australian Physical Literacy Framework as a guide for clubs and sporting organizations with the view to linking physical literacy outcomes to the future availability of participation-based funding opportunities. Why is this important I hear you say? If clubs and sporting organisations can eloquently and undeniably demonstrate links between their operations/activities and physical literacy, then federal funding for projects is sure to flow! One such example is the provision of funding to a local gymnastics club to further develop their under 5 program hence enabling more meaningful participation for the child and more income for the business. So just what is this new form of literacy and what role do clubs and sporting organizations play in the bigger scheme of things?
Physical Literacy involves holistic lifelong learning through movement and physical activity. Industry examples that spring to mind include the discipline and control required to perform a kata for your sensei and the teamwork and understanding of physics required to throw the biggest basket at the local cheer competition. This could even be as simple as the social interaction required to pass a soccer ball amongst team mates or the understanding of the benefit that calm and quiet bring to a yoga session; all holistic benefits gained from simple active participation in local club and sporting organization activities.
Physical literacy delivers physical, psychological, social and cognitive health and wellbeing benefits, pretty awesome right? The concept idealizes that everyone has the potential to value, develop and maintain positive physical activity behaviours for life. As clubs and sporting organizations we are well placed to use our programs as vehicles to develop the necessary skills to ensure these physical literacy outcomes are being met and, in many cases, exceeded. In fact, many of us have been inadvertently doing this for years simply by engaging with our clients and members.
Through careful and well thought out planning and execution of lessons and activities, we have the power to positively impact on so many aspects of our clients lives and set them on a path for ongoing and lifelong participation in sport through the programs and opportunities we offer. Setting up these structures within you organization can be a daunting and formidable task but with the support of Sports Business Management and our access to a raft of subject matter experts and library of templates demonstrating best practice we can make embracing physical literacy seem like child’s play!